Search Engine Optimization is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs.
Search engine optimization is the practice of orienting your website to rank higher on Search Engine Results Page(SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target customer. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.
Elements Of Search Engine Optimization
Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services. The main steps for search keywords that have a high reach and low competition.
Content is a vital part of Search Engine Optimisation because it’s the vehicle you use to reach and engage audiences. Today’s content must be educational, but also interesting, relevant, and shareable. Content comes in a variety of forms, including:
- Web page content
- Social media posts
Search Engine Marketing
Search Engine Marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, display ads, and more.
Examples of SEM advertising activities include:
- Paid and targeted campaigns
- Keyword-based copy that specifically relates to your business or product
- Performance indicators such as click-through-rates (CTR) and cost-per-click (CPC)
Why SEO is important?
In today’s competitive market, Search Engine Optimisation marketing is more important than ever. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.
Search Engine Optimisation is important because:
- The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
- SEO is good for the social promotion of your website. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine-optimized website is more likely to have more customers and make more sales.
Types Of Search Engine Optimization
SEO Can be mainly of 3 types.
Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues. It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.
On-site SEO: Rules to apply to your site and content to make it search engine friendly. The main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.
Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results. Through Off-site SEO you can promote your website through different social media platforms like Facebook, Instagram, Twitter, LinkedIn, Youtube, etc.
When does Search Engine Optimisation Start?
The first recorded usage of the acronym “SEO” is dated back to 1997. So, it seems like we’ve had the term around for more than 25 years as of this writing. From then to now, hundreds of algorithm changes have been made, and SEO has rapidly evolved, forcing marketers to explore alternative strategies. SEO’s history teaches us that the best way to prepare for the future of SEO is to not cut corners; it’s to use ethical optimization techniques and publish content that holds actual value for your visitors.
How Does SEO Improve your Website?
Since the beginning of the Internet, website owners have looked for ways to reach the top of search engine rankings. At the start, this involved adding a bunch of keywords to their copy, whether they were relevant to their content or not.
This strategy worked when search engines were relatively unsophisticated and there weren’t that many sites competing for attention, but now that search engines like Google have highly advanced algorithms that can make distinctions between billions of websites, good Search Engine Optimisation is extremely important.