Pay Per Click advertising is a form of Internet marketing that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases. The SERP will display the ads you create to direct visitors to your site, and the fee you pay…
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. When you want to grow your brand or…
Search Engine Optimization is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that benefit both the user search experience and…
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. Social media marketing is constantly evolving with new features and platforms emerging every day. In social media marketing, we can use Facebook, Instagram, LinkedIn…
