Social Media Marketing
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. In social media marketing, we can use Facebook, Instagram, LinkedIn & Twitter.
Social Media Marketing Platforms
- Snapchat
- Users – 1.9 Billion daily active users
- Best for Brand awareness,advertising
- Industry impact- B2C
- Users – 211 million active users
- Best for Public relations; customer service; community building
- Industry impact- B2B and B2C
- Users – 1 Billion daily active users
- Best for – High-quality images and videos; user-generated content; advertising.
- Industry impact- B2C
- Users – 774 million active users
- Best for B2B relationships, business development, and social selling
- Industry impact: B2B and B2C
Snapchat
- Users – 306 million daily active users
- Best for Brand awareness, advertising
- Industry impact- B2C
- Users – 444 million monthly active users
- Best for Visual advertising , Inspiration
- Industry impact- B2C
